Typography Fundamentals
Choosing Typefaces
Practical guidance for selecting fonts for your projects.
Consider the Context
Body Text
Prioritize readability. Look for even color, open counters, and generous x-height.
Headlines
More freedom for personality. Consider display-optimized cuts with tighter spacing.
UI/Interface
Clarity at small sizes. Check tabular figures, icon compatibility.
Branding
Distinctive character that reflects brand values. Licensing for all uses.
Pairing Typefaces
- • Contrast: Pair serif with sans-serif for clear hierarchy
- • Superfamilies: Use fonts designed to work together
- • Shared traits: Similar x-height, proportions, or era
- • Limit variety: Rarely need more than 2-3 typefaces